LIKE YOU, OUR TEAM IS PASSIONATE ABOUT PROVIDING QUALITY CARE AND SEEING YOUR PRACTICE THRIVE.

Meet our Team


Linda Genen, MD

Board Member

Practicing neonatologist Cohen Children’s Medical Center and current Chief Medical Officer of ProgenyHealth

Former senior executive for UnitedHealth Group and Optum leading women’s health efforts in population health management and neonatal reduction


Brian Iriye, MD

President and Board Member

Founder of High Risk Pregnancy Center in Las Vegas

Past President and member of the Board of Directors for the Society for Maternal Fetal Medicine

Author of numerous publications in Obstetrics & Gynecology, American Journey of Obstetrics & Gynecology, Journal of Maternal-Fetal Medicine, etc.


Dan O’Keeffe, MD

Board Member

Former Executive Vice President of The Society for Maternal-Fetal Medicine (SMFM) 

Practiced in and served as Medical Director of Phoenix Perinatal Associates

Chairman of Protocol Now (protocol mobile app), former director for The Pregnancy Foundation, Perinatal Quality Foundation, and Association of Maternal Fetal Medicine Management (now part of SMFM)


Brent Westhoven

Chief Executive Officer

Unique industry leadership – experience as an executive at a Women’s Health platform of scale

Former CFO and President of Mid-Atlantic at Advantia, a high-growth women’s health platform backed by Deerfield and Blue Mountain Capital Management 

C-level experience in several other start-ups and hypergrowth companies


Mike McCleney

Chief Operating Officer

Seasoned healthcare operations executive in physician practice management (PPM) with experience leading national teams and partnering with physicians in a high-growth patient-facing environment

Successful track record of partnering with physicians and staff to improving profitability including building and evaluating KPIs, sharing best practices, leadership development, and implementing best in class processes

Former Chief Operating Officer at Vein Clinics of America


Chad Royer, MBA

Board Member

Principal at Imperial Capital, a Toronto-based mid-market private equity firm with a focus on partnership opportunities in U.S. and Canadian healthcare, business and consumer service industries

Successful track record of launching and building provider-based businesses such as VetStrategy, AmeriVet, Cultivate Behavioral Health, and Hera Women’s Health


Linde Finsrud Wilson

Board Member

Chief Strategy Officer for Cancer Treatment Centers of America

Former CEO of Sharon Regional Health System and Aria Health

Practice lead for PWC’s Healthcare M&A and Strategy