A national movement to transform healthcare for mothers and babies

Create a national practice

of like-minded professionals

Change the model of care

in obstetrics, implement evidence-based protocols, emphasizing the quality and value of maternal-fetal medicine

Increase access to maternal-fetal care

through better delivery systems, improving provider utilization and leveraging technology and allied health professionals

Direct Government and commercial payors

in contracts that specify payment based on value provided with appropriate risk sharing

Partner with stakeholders

for research and data collection to demonstrate our methods produce the best outcomes

Our Mission

Together, we can change obstetric care. How will we get there?

Quality

Create a national medical practice of like-minded, quality professionals

Evidence-Based

Implement evidenced-based protocols to change the care model

Technology

Leverage technology and allied health professionals to increase access for the underserved

Value

Direct government and payers toward payment based on the value provided

Protocols

Collaborate with stakeholders and use data to establish best protocols

Our Values

We focus on quality over quantity, based on facts and data

Universal, compassionate, quality patient care

First and foremost, we provide the highest quality of patient care to women and their babies.

Customer service

Whatever your role, customer service is paramount. Your customer may be a patient, a doctor or an internal team member. In all we do, we strive to provide the highest level of customer service, understanding our customer’s needs.

Measure and improve outcomes

We believe data will tell our story of improved outcomes for moms and babies, so we will find the right metrics to track our work, and then learn from that data.

Transparency

We have no secrets. Transparency is part of who we are and how we are wired. With that comes accountability.

Meet our team

Chief Executive Officer

Brent Westhoven

Unique industry leadership – experience as an executive at a Women’s Health platform of scale
Former CFO and President of Mid-Atlantic at Advantia, a national women’s health company

President, Former President SMFM

Dr. Brian Iriye

Editor, Contemporary Guide to Practice Management, Perinatal Quality Foundation Board of Directors
Managing Physician, High Risk Pregnancy Center

Independent Board Member

Dr. Dan O’Keeffe

Former Executive Vice President SMFM, Former Chairman of Protocol Now
Perinatal Quality Foundation, AMFMM, Founder Phoenix Perinatal Associates

Principal at Imperial Capital

Chad Royer

Chad is currently a Principal at Imperial Capital and has worked closely with VetStrategy, and helped launch AmeriVet, Cultivate Behavioral and Hera Women’s Health.
He joined Imperial in 2017 after spending 6 years with Annapolis Capital Limited in Calgary, most recently as a Principal.

Independent Board Member

Linde Finsrud Wilson

Chief Strategy Officer for Cancer Centers for America
Former CEO of Sharon Regional Health System and Aria Health, PriceWaterhouseCoopers Healthcare

Independent Board Member

Dr. Linda Genen

Practicing neonatologist Cohen Children’s Medical Center and current CMO of ProgenyHealth
Former senior executive for UnitedHealth Group & Optum leading women’s health efforts in population health management and neonatal reduction

Vice President at Imperial Capital

Xin Zhang

Xin is a Vice President at Imperial Capital and has helped launch Matrix, Infinity, and Hera Women’s Health
Joinder Imperial in 2017 and was previously in Citi Group’s Investment Banking team

VP, Business Development

Anthony DeSena

Former Founder, COO, and CDO of JAG-ONE Physical Therapy
Over 20 years of healthcare experience as a clinician, operator, and leader of mergers and acquisitions

VP, Corporate Development

Dale Scholler

Former VP – Business Development of Advantia health
He works with the team on the M&A process, providing project management, due diligence, and operational support

Chief People Officer

Susie Bonvouloir

Strategic, results-proven senior executive leader and expert in talent management and strategic human resources.
Proven operational strength in business and culture transformation, merger and acquisition, comp and benefits, employee relations, and strategic alignmen

Chief Financial Officer

Nathan McBrayer

Accomplished private equity operational executive offering over 25 years of experience in a C-Suite roles working as a Portfolio CFO, PE Operational Consultant and PE Operations.

MSSL - Chief Operations Officer

Pamela Young

Extensive experience in healthcare administration and practice management with primary focus on operations, operational turnarounds, start-ups, billing, coding, auditing, and compliance, mergers and acquisitions, ancillary services, financial performance, and business diversification, business development and expansion including construction project management.