A national movement to transform healthcare for women

Contact us to learn more

Our Mission

Together, we can have a positive impact on Women’s health


Create a national medical practice of like-minded, quality professionals


Implement evidenced-based protocols to change the care model


Leverage technology and allied health professionals to increase access for the underserved


Direct government and payers toward payment based on the value provided


Collaborate with stakeholders and use data to establish best protocols

Our Values

We focus on quality over quantity, based on facts and data

Universal, compassionate, quality patient care

First and foremost, we provide the highest quality of patient care to women and their babies.

Customer service

Whatever your role, customer service is paramount. Your customer may be a patient, a doctor or an internal team member. In all we do, we strive to provide the highest level of customer service, understanding our customer’s needs.

Measure and improve outcomes

We believe data will tell our story of improved outcomes for moms and babies, so we will find the right metrics to track our work, and then learn from that data.


We have no secrets. Transparency is part of who we are and how we are wired. With that comes accountability.

Meet some of our leaders

President, Former President SMFM

Dr. Brian Iriye

  • Editor, Contemporary Guide to Practice Management, Perinatal Quality Foundation Board of Directors
  • Managing Physician, High Risk Pregnancy Center

Independent Board Member

Dr. Dan O’Keeffe

  • Former Executive Vice President SMFM, Former Chairman of Protocol Now
  • Perinatal Quality Foundation, AMFMM, Founder Phoenix Perinatal Associates

Independent Board Member

Linde Finsrud Wilson

  • Chief Strategy Officer for Cancer Centers for America
  • Former CEO of Sharon Regional Health System and Aria Health, PriceWaterhouseCoopers Healthcare

Independent Board Member

Dr. Linda Genen

  • Practicing neonatologist Cohen Children’s Medical Center and current CMO of ProgenyHealth
  • Former senior executive for UnitedHealth Group & Optum leading women’s health efforts in population health management and neonatal reduction

MSSL – Chief Operations Officer

Pamela Young

  • Extensive experience in healthcare administration and practice management with primary focus on operations, operational turnarounds, start-ups, billing, coding, auditing, and compliance, mergers and acquisitions, ancillary services, financial performance, and business diversification, business development and expansion including construction project management.

Chief Executive Officer

Brent Westhoven

  • Unique industry leadership – experience as an executive at a Women’s Health platform of scale
  • Former CFO and President of Mid-Atlantic at Advantia, a national women’s health company

Vice President at Imperial Capital

Xin Zhang

  • Xin is a Vice President at Imperial Capital and has helped launch Matrix, Infinity, and Hera Women’s Health
  • Joinder Imperial in 2017 and was previously in Citi Group’s Investment Banking team

VP, Business Development

Anthony DeSena

  • Former Founder, COO, and CDO of JAG-ONE Physical Therapy
  • Over 20 years of healthcare experience as a clinician, operator, and leader of mergers and acquisitions

VP, Corporate Development

Dale Scholler

  • Former VP – Business Development of Advantia health
  • He works with the team on the M&A process, providing project management, due diligence, and operational support

Chief People Officer

Susie Bonvouloir

  • Strategic, results-proven senior executive leader and expert in talent management and strategic human resources.
  • Proven operational strength in business and culture transformation, merger and acquisition, comp and benefits, employee relations, and strategic alignmen

Principal at Imperial Capital

Chad Royer

  • Chad is currently a Principal at Imperial Capital and has worked closely with VetStrategy, and helped launch AmeriVet, Cultivate Behavioral and Hera Women’s Health.
  • He joined Imperial in 2017 after spending 6 years with Annapolis Capital Limited in Calgary, most recently as a Principal.

Chief Financial Officer

Nathan McBrayer

  • Accomplished private equity operational executive offering over 25 years of experience in a C-Suite roles working as a Portfolio CFO, PE Operational Consultant and PE Operations.

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